Research Blog

Katherine and I decided to work on a Nintendo commercial. Usually, Nintendo commercials showcase the togetherness of playing Nintendo games no matter where you are and the versatility of the console.

•   Casual clothing is what is usually shown, such as button-ups, sweaters, jeans, sneakers, and hoodies.
• Recently, props used in Nintendo commercials are the Nintendo Switch, a TV, a chord adapter to connect the switch, a table, a couch, and seats.
• The way that the actors in the commercials look is relaxed, happy with smiles, or concentrated on the game.
• The score uses diegetic sound by using sound effects from the game being played, cheers/talking from the players, the score from the game, and sometimes a non-diegetic sound over the video.

1.     Conventions and Code in Nintendo commercials are the snap sound when the Nintendo switch logo animates along with the name “Nintendo Switch.” This all happens in front of a solid red background and mimics the controllers being ‘snapped’ into place with the screen. This is a sound that is distinct to the Nintendo Switch as opposed to Nintendo’s other consoles like the 3DS.

2.     The Nintendo Switch is always shown either being hand-held or connected to a TV and is never shown in part. Where people play with the switch differs since the goal of the Switch is to be versatile, sometimes this means a person laying down will be playing it, sometimes there will be a group of people sitting on a couch playing with the screen connected to the TV, and there are shots where people are outside of their homes using the Switch.

3.     Nintendo Switch commercials intend to invoke togetherness and versatility, this is meant to be a console that can be used either by one’s self or with friends and family.